What is a router?

In the context of Distro, a router is a critical component that shapes the journey of your leads after they submit a form on your website. It plays a pivotal role in lead management and distribution within your team.

Components of a Distro Router:

1. Form: This is the initial information provided by the lead on your website. It's the starting point of the lead's journey in your system.

2. Matching Rules: These rules are designed to align each lead with a specific Distro user, primarily utilized for associating existing CRM contacts with their respective owners or implementing account-based marketing strategies.

3. Distribution Rules: These are designed to qualify leads and allocate them either according to custom criteria or through a round-robin system when a meeting is deemed necessary.

4. Event Type: they allows you to determine the nature of meetings that are organized once a lead completes a specific form and qualifies for a meeting.

Router creation

Implementation of the Router:

After configuring the router in Distro, it needs to be integrated into your website using a specific code snippet. This integration is crucial for the router to function correctly and handle leads as intended.

Router installation